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Five ways to persuade your target audiences by SDL Web Content Management Solutions Division

July 27, 2010 - (Free Research) In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. These organizations need their web content management strategy to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

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Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM

March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.

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How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge

October 2006 - (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.

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Optimizing the E-Commerce Experience by Art Technology Group (ATG)

June 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze.

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Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

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The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution.

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Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation

June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..

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