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Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc. September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP and Sales Management: A Better End-to-End Sales Process that Incorporates All Global Stakeholders by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how when SAP AG upgraded to SAP CRM they were able to optimize the sales processes on a global scale which means more effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read on to learn how to reach a better end-to-end sales process that incorporates all global stakeholders. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc. September 03, 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essentials of CRM for Wealth Management: Empower Advisors with Client-centric Tools by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) In this white paper, learn how wealth management firms can use customer relationship management (CRM) strategies and technology to build relationships as trusted advisors, maximize share of wallet, and increase productivity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing Your Data Assets by Pitney Bowes Business Insight July 30, 2009 - (Free Research) Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service: Reduce Cost While Maintaining Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Accelerating Lead to Cash to Rekindle Profitable Growth: New Economic Order Drives Need for Discipline and Integration by SAP America, Inc. September 02, 2010 - (Free Research) As firms look to the future, they are revisiting core processes, such as lead to cash. Read on to learn how enhancing this vital process can significantly impact what matters in the emerging environment: strong customer relationships and disciplined profitable growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Intelligence: The Secret to Sales Nirvana by IBM January 09, 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Management Excellence: Leveraging Technology and Techniques by Oracle Corporation November 01, 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality: A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Keeping Pace with the Consumer: What you Need to Deliver a Next-Generation Customer Experience by Aspect, Inc. August 10, 2010 - (Free Research) This paper outlines key capabilities and top-line technical requirements to consider as you engage with IT to determine the best path forward to meet your customers’ demands. Continue reading to learn tips and techniques to keep pace with the consumer and deliver a next-generations customer experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

6 Steps to Enterprise Resource Planning Implementation Success by IFS January 2007 - (Free Research) Implementing Enterprise Resource Planning (ERP), Contact Relationship Management (CRM), and Enterprise Asset Management (EAM) is complicated. Here are six simple steps to take to manage that complexity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices of the Best-Run Sales Organizations: Sales Opportunity Blueprinting by SAP America, Inc. April 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft August 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture. (VIDEO) VIEW ABSTRACT | GO TO

Making the Back Office Pay: Measuring and Increasing Productivity while Reducing Costs by Aspect, Inc. August 2010 - (Free Research) Understanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Communications: The Next Decade by Aspect, Inc. August 2010 - (Free Research) This paper discusses how enterprise communications will continue to undergo significant changes during the next decade. Continue reading to learn what these changes in enterprise communications could be and what they could mean for your enterprise. You’ll also learn how to prepare for some of these major changes to ensure success for your company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG) July 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Whole Call Analytics by Raytheon BBN Technologies July 2010 - (Free Research) To maximize customer satisfaction and reduce costs, leading edge companies are using whole call analytics to examine voice interactions holistically. The result is new visibility of previously hidden improvement opportunities. Continue reading to learn how your company can reduce costs and improve customer satisfaction with whole call analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG) June 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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