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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc.
September 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization.
FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc.
September 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity.
Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft
August 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture.
SAP and Sales Management: A Better End-to-End Sales Process that Incorporates All Global Stakeholders by SAP America, Inc.
September 2010 - (Free Research) This paper discusses how when SAP AG upgraded to SAP CRM they were able to optimize the sales processes on a global scale which means more effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read on to learn how to reach a better end-to-end sales process that incorporates all global stakeholders.
SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc.
September 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales. Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team.
Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.
September 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
Service: Reduce Cost While Maintaining Customer Satisfaction by SAP America, Inc.
September 2010 - (Free Research) Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention.
Powering Marketing Success by SAP America, Inc.
September 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships.
Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company
April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects.
The Business Value of Whole Call Analytics by Raytheon BBN Technologies
July 2010 - (Free Research) To maximize customer satisfaction and reduce costs, leading edge companies are using whole call analytics to examine voice interactions holistically. The result is new visibility of previously hidden improvement opportunities. Continue reading to learn how your company can reduce costs and improve customer satisfaction with whole call analytics.
Data Quality Strategy: A Step-by-Step Approach by SAP America, Inc.
February 2010 - (Free Research) In order to fully realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data. And those organizations that approach this issue strategically are those that will be successful. This paper explores strategy in the context of data quality.
Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.
January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
Maximizing CRM Effectiveness During Lean Times by Oracle Corporation
June 2009 - (Free Research) When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas your organization can focus on to improve business results.
Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.
September 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Sales Intelligence: The Secret to Sales Nirvana by IBM
January 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Data Quality: A Survival Guide For Marketing by SAP America, Inc.
June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Management Excellence: Leveraging Technology and Techniques by Oracle Corporation
November 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence.
Managing Your Data Assets by Pitney Bowes Business Insight
July 2009 - (Free Research) Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever.
How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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