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How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge October 2006 - (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc. November 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

AirMagnet Survey: Strategic Wireless LAN Design by AirMagnet June 2010 - (Free Research) AirMagnet Survey is the most accurate mobile WLAN design and deployment solution for 802.11a/b/g/n indoor and outdoor wireless networks. It gathers critical Wi-Fi and RF spectrum information and generates detailed Wi-Fi performance maps of the results for easy network deployment, capacity planning, and optimization of wireless LANs. (TRIAL SOFTWARE) VIEW ABSTRACT | GO TO

Management Excellence: Leveraging Technology and Techniques by Oracle Corporation November 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Guide: A Strategic Approach to Enabling Mobile Business Applications by BlackBerry March 2009 - (Free Research) Today's successful enterprises are discovering that granting mobile access to critical business applications can increase productivity and revenue. (E-LEARNING TUTORIAL) VIEW ABSTRACT | GO TO E-LEARNING TUTORIAL

eGuide: A Strategic Approach to Enabling Mobile Business Applications by BlackBerry March 2009 - (Free Research) Today's successful enterprises are discovering that granting mobile access to critical business applications can increase productivity and revenue. (E-LEARNING TUTORIAL) VIEW ABSTRACT | GO TO E-LEARNING TUTORIAL

Three Key Steps to B2B Marketing Optimization by Marketo April 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Intelligence: The Secret to Sales Nirvana by IBM January 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM March 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximizing CRM Effectiveness During Lean Times by Oracle Corporation June 2009 - (Free Research) When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas your organization can focus on to improve business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing the E-Commerce Experience by Art Technology Group (ATG) June 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retail’s Mobility Imperative: A Measured Approach to the Emerging Channel by BlackBerry July 2010 - (Free Research) This study examines what’s driving retailers’ mobile strategies, where they’re focusing their time and money, and how they plan to measure their performance. In addition, view results of an exclusive survey of more than 300 executives at top U.S. retailers. Continue reading to learn more! (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Data Quality: A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Developing for the Future - The New Trend for Hosted VXML by West Interactive June 2010 - (Free Research) By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This webinar will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG) June 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wisdom of Crowds Business Intelligence Market Study: Project Findings and Analysis Report by Pentaho Corporation June 2010 - (Free Research) The "Wisdom of Crowds", a Business Intelligence Market Study, was created to give a voice to those using BI solutions, creating a new and different perspective for measuring BI vendors and products in the market. The study was opened for input to any valid users with first-hand BI vendor and product experience. Read this report to learn more. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG) July 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Going Mobile: Developing an Application Mobilization Plan for Your Business by BlackBerry June 2008 - (Free Research) The BlackBerry Enterprise Solution is a comprehensive platform, designed to meet your organization's needs to mobilize enterprise applications and systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Core Data Services: Basic Components for Establishing Business Value by Pitney Bowes Business Insight January 2010 - (Free Research) Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Whole Call Analytics by Raytheon BBN Technologies July 2010 - (Free Research) To maximize customer satisfaction and reduce costs, leading edge companies are using whole call analytics to examine voice interactions holistically. The result is new visibility of previously hidden improvement opportunities. Continue reading to learn how your company can reduce costs and improve customer satisfaction with whole call analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Developing for the Future - The new trend for Hosted VXML by West Interactive July 2010 - (Free Research) By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This podcast will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Make the Most of Your Customer COE: A 3-Step Approach by SAP America, Inc. June 2010 - (Free Research) To achieve effective objectives and drive effective Application Lifecycle Management, an organization must transform its Customer COE by enhancing the value it delivers to the business. Read this paper to learn so much more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging SAP Enterprise Support Services: A Journey to Lowering Costs by SAP America, Inc. June 2010 - (Free Research) Hear from Ross Wainwright, Executive Vice President, SAP Field Services, and Greg Pike, Senior Vice President, SAP Active Global Support and gain insight into the cost-saving and problem-solving services that have the biggest impact, where and how SAP customers should begin using these services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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